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TikTok is introducing a fresh option that enables them to reduce the amount of artificial intelligence-produced videos appearing in their streams. This initiative comes as the company revealed that it now features over 1 billion AI videos.

Trial and Implementation

The update is in a pilot phase over the coming weeks before a global launch. This development aligns with a surge in AI content, fueled by new AI video creators.

The Broader AI Trend

It has been noted that nearly one in 10 of the most rapidly expanding video streams on a competing service exclusively feature content made by AI. A significant portion of this material is considered low-quality AI content, a term for poor-quality, factory-style content that is frequently nonsensical or dreamlike.

Based on user feedback that a lot of users like content created using AI tools, ranging from computer-generated images to science explainers, and we intend to offer the community the option to adjust the amount of that, based on their own likes,” stated a platform representative.

AI on the Platform

The platform shared that there are now 1.3bn videos on its network labeled as AI-generated. Overall, over 100 m videos are uploaded to the service each day, making clips made by AI a limited percentage of its complete catalog.

User Control Features

Viewers will be capable of limit or boost the level of AI-generated videos they see by opening the “manage topic” setting in the app and picking AI-made media. Further subjects that can already be modified under the setting include politics, fashion, beauty, and choreography.

Platform Guidelines

The platform’s rules require creators to label lifelike artificially created content, and it bans harmful deepfakes of well-known individuals or crisis events. Any realistic AI-generated clip that is not labeled can be taken down under its terms of service.

In addition, the platform will now attach an AI-generated label to content created with its proprietary AI systems, or flagged by an collaborative effort for spotting artificial media. This measure is intended to stop users from trying to bypass the disclosure requirement.

AI Literacy Programs

The company is additionally establishing a two million dollar awareness program for professionals and institutions to develop educational content about ethical AI use. This initiative will support non-profit groups focused on teaching programming and robotics.

Content Safety Approach

The video-sharing app has defended its moderation strategy, amid controversy over plans to lay off numerous content moderators in the United Kingdom. It is set to cut 439 jobs in its user protection division in the UK capital, with labor groups and internet security professionals raising concerns that staff are being displaced by automated systems.

A company official explained that human moderation would continue to be important, but automated tools can shield workers by filtering out the most harmful content before it has to be seen by humans. The company reported a notable drop in explicit and harmful content seen by human moderators over the previous year due to reliance on its automated systems.

“We think that it’s essential to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have staff as part of that process, but we further consider it’s extremely critical to limit contact with unsafe media as quickly as possible, which is where a lot of the machine support is really helping us operate efficiently.”